Kunal Swani: search on Z-Library

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1

Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

Swani, Kunal, Brown, Brian P., Milne, George R.

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 474 KB

english, 2014

2

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Swani, Kunal, Milne, George R., Brown, Brian P., Assaf, A. George, Donthu, Naveen

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 462 KB

english, 2016

3

The Impact of Violent Humor on Advertising Success: A Gender Perspective

Swani, Kunal, Weinberger, Marc G., Gulas, Charles S.

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 280 KB

english, 2013

4

Social media services branding: The use of corporate brand names

Swani, Kunal, Milne, George R., Miller, Elizabeth G.

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 560 KB

english, 2019

5

To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

Dinsmore, John B., Swani, Kunal, Dugan, Riley G.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 589 KB

english, 2017

6

Introduction to the special issue: B2B advertising

Brown, Brian P., Swani, Kunal, Mudambi, Susan M.

Journal:

Industrial Marketing Management

Year:

2020

Language:

english

File:

PDF, 359 KB

english, 2020

7

Interactions between price and price deal

Swani, Kunal, Yoo, Boonghee

Journal:

Journal of Product & Brand Management

Year:

2010

Language:

english

File:

PDF, 471 KB

english, 2010

8

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Swani, Kunal, Labrecque, Lauren I.

Journal:

Marketing Letters

Year:

2020

File:

PDF, 499 KB

2020

9

Managing product safety of imported Chinese goods

Barry Berman, Kunal Swani

Journal:

Business Horizons

Year:

2010

Language:

english

File:

PDF, 166 KB

english, 2010

10

Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media

Gulas, Charles S., Swani, Kunal, Weinberger, Marc G.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2018

Language:

english

File:

PDF, 1.71 MB

english, 2018

11

Spreading the word through likes on Facebook

Swani, Kunal, Milne, George, P. Brown, Brian

Journal:

Journal of Research in Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 415 KB

english, 2013

12

Evaluating Facebook brand content popularity for service versus goods offerings

Swani, Kunal, Milne, George R.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 565 KB

english, 2017

13

To app or not to app: A business-to-business seller's decision

Journal:

Industrial Marketing Management

Year:

2020

File:

PDF, 877 KB

2020

14

How to connect with your best student prospects: Saying the right things, to the right students, in the right media

Goodrich, Kendall, Swani, Kunal, Munch, James

Journal:

Journal of Marketing Communications

Year:

2018

Language:

english

File:

PDF, 1.48 MB

english, 2018

15

The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study

Swani, Kunal, Iyer, Easwar S.

Journal:

Services Marketing Quarterly

Year:

2017

Language:

english

File:

PDF, 592 KB

english, 2017

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